1. Introduction: The Birth of iPhone Pocket.
Apple has once again teamed up with the world of high fashion. This time, in collaboration with the renowned Japanese design house ISSEY MIYAKE, Apple introduces the iPhone Pocket — a beautifully crafted, wearable accessory designed to fit any iPhone model.
Blending innovation, minimalism, and elegance, the iPhone Pocket is more than just a holder; it’s an artistic expression of the idea that technology can be worn with style and simplicity.
2. Concept and Inspiration Behind iPhone Pocket.
The iPhone Pocket draws inspiration from ISSEY MIYAKE’s iconic concept of “a piece of cloth.”
This philosophy celebrates flexibility, freedom, and creativity in design — where one simple form can serve multiple purposes.
- The iPhone Pocket transforms this concept into a modern-day accessory for Apple users.
- It’s created through 3D knitting technology, a seamless construction method that offers both durability and softness.
- The design reimagines the familiar “pleats” of ISSEY MIYAKE’s signature style and adapts them to a functional, wearable product.
3. Design and Construction: What Makes iPhone Pocket Unique.
One of the standout features of iPhone Pocket is its 3D-knitted structure, which allows it to stretch and adapt to any iPhone size.
- Material Innovation: The ribbed open texture feels lightweight yet secure, expanding gently to fit not only your iPhone but also small items like AirPods, cards, or keys.
- Functional Aesthetics: When stretched, the semi-transparent fabric subtly reveals its contents — offering a peek at your iPhone screen without removing it.
- Japanese Craftsmanship: Every iPhone Pocket is crafted in Japan, combining traditional craftsmanship with Apple’s design precision.
4. Multiple Ways to Wear iPhone Pocket.
Apple and ISSEY MIYAKE designed iPhone Pocket to suit every lifestyle. Its flexible design allows users to carry it in various ways:
- Handheld like a small clutch
- Tied onto handbags or backpacks
- Worn directly on the body as a stylish fashion accessory
This versatility makes the iPhone Pocket both fashionable and functional, appealing to tech enthusiasts and design lovers alike.
5. Color Options and Strap Variants.
The iPhone Pocket comes in two strap versions — short strap and long strap — each available in a range of elegant and playful colors.
Short Strap Colors:
- Lemon
- Mandarin
- Purple
- Pink
- Peacock
- Sapphire
- Cinnamon
- Black
Long Strap Colors:
- Sapphire
- Cinnamon
- Black
Each color is designed to complement the latest iPhone models, allowing users to mix and match combinations that reflect their personal style.
6. A Design Collaboration Built on Shared Values.
According to Yoshiyuki Miyamae, Design Director of MIYAKE DESIGN STUDIO,
“iPhone Pocket explores the joy of wearing your iPhone your own way. Its simplicity allows personal interpretation and creative freedom.”
From Apple’s side, Molly Anderson, Apple’s Vice President of Industrial Design, added,
“Apple and ISSEY MIYAKE share a design approach that celebrates craftsmanship, simplicity, and delight. The iPhone Pocket perfectly embodies these ideas.”
This collaboration represents the perfect balance of fashion and technology, where functionality meets artistic imagination.
7. Availability and Pricing Details.
The iPhone Pocket will officially launch on Friday, November 14, and will be available in limited quantities.
Availability:
Customers can find the iPhone Pocket at select Apple Stores and on apple.com in the following regions:
- France
- Greater China
- Italy
- Japan
- Singapore
- South Korea
- United Kingdom
- United States
Pricing:
- Short Strap Design: USD $149.95
- Long Strap Design: USD $229.95
8. Retail Experience and Personalization Options.
Apple’s in-store and online specialists will help customers customize and style their iPhone Pocket combinations.
You can experiment with color pairings — for example:
- iPhone Pocket in Cinnamon paired with iPhone 17 Pro in Cosmic Orange
- iPhone Pocket in Sapphire paired with iPhone Air in Sky Blue
- iPhone Pocket in Purple paired with iPhone 17 in Lavender
This personalized approach allows customers to express individuality while staying connected to Apple’s clean, universal aesthetic.
9. Where to Experience iPhone Pocket in Person.
The iPhone Pocket will debut in some of Apple’s most iconic global locations, including:
- Apple Canton Road – Hong Kong
- Apple Ginza – Tokyo
- Apple Jing’an – Shanghai
- Apple Marché Saint-Germain – Paris
- Apple Myeongdong – Seoul
- Apple Orchard Road – Singapore
- Apple Piazza Liberty – Milan
- Apple Regent Street – London
- Apple SoHo – New York City
- Apple Xinyi A13 – Taipei
These stores will showcase the iPhone Pocket through curated displays, offering customers a firsthand experience of this new blend of art, technology, and fashion.
10. Final Thoughts: A Fashion-Tech Collaboration Done Right.
The iPhone Pocket perfectly captures what happens when fashion meets innovation.
It’s minimal, modern, and meaningful — merging ISSEY MIYAKE’s textile artistry with Apple’s iconic design language.
This accessory isn’t just about carrying your iPhone; it’s about expressing how you carry yourself. Whether you’re a tech lover, a designer, or someone who appreciates thoughtful craftsmanship, iPhone Pocket is a statement piece worth exploring.
In summary:
- Product Name: iPhone Pocket
- Creators: Apple x ISSEY MIYAKE
- Key Feature: Singular 3D-knitted construction
- Purpose: Stylish and flexible way to carry iPhone and essentials
- Availability: From November 14 in select global regions
- Price: $149.95 (short strap) / $229.95 (long strap)
* Source : apple.com
* photo credit : apple & canva
